The advent of the
internet has brought with it many opportunities for businesses to market their
products and for individuals to make money helping businesses market those
products. It has also become a great place to find information we need on just
about any topic. The marriage of those two facts brings us to the main reason
that online article writing is probably the best tool available. There are
numerous reasons this works well, but simply put informational articles
interest the consumers who are the traffic resulting in sales.
The important part
of the writing itself is in providing content that will not only draw the
customers to your business, but will result in sales as well. So, how do you do
that? Think about what you’re selling and write on topics that those consumers
would need to know about. If your business sells products for new parents, such
as potty training items, if you write an article about how to potty train a
child and add a link to your item, you will more likely glean a sale.
But, not only have
you generated a sale but by gaining the parents’ confidence in the information
you have gained their trust in being able to provide necessary and useful
products. This works twofold: first, you’ve generated return business and
second, you’ve added some great word of mouth advertising because they will
probably refer other parents that they know.
If you do your
article marketing in newsletter form, you need to make sure it’s fun,
interesting and relevant. Offering a free newsletter with your great articles
is a great way to market. The consumers who receive these newsletters may not
only tell other people about your site and products, but they have the
newsletter that they can easily send along to someone else. And they might even
keep the newsletter to refer back to your site when they need more information
or products. It is very important to include links back to your site in a
newsletter.
Above all else, it
is imperative that your articles be well written. You should do your research,
know your topic and write with authority. Once people know that you are the
source of information they can most trust, they will start counting on your
articles to be accurate and keep them well informed. They will keep using your
website to find all the information they need.
If you write
effectively, you can convey information about your company through your
articles as well as just giving out valuable information. If you are writing
about potty training, you can begin the article with a few lines about the history
of your company and why you know how best to potty train. Not only will the
customer know about your company, but they will also learn to trust your
information. Gaining the trust of your customers is the key to your continued
success.
Contrary to popular
belief, you do not have to be an English major or know how to write a college
thesis in order to write effectively. As long as you make the information
conversational and try to keep it well-structured, you should do fine. Your
readers and customers will appreciate your honesty, so remember to always be
yourself.
