Gleaning customers
and traffic from the internet can be as simple and easy as writing a great
article on a topic you know well. This will not only make you appear to your
customers as an expert in your field (which you undoubtedly are) to build their
confidence in you and improve your relationship with them, but it will also
provide great free advertising and increase the hits and backlinks you will get
to your site.
If you are providing
a service or a product for sale on the internet, there’s a good chance you are
an authority on the subject already. You can share this information with others
and make money doing o. You don’t have to give away a bunch of your trade
secrets or even your wholesale sources, but you can provide information to a
stranger on a number of aspects regarding your business and its products. The
intent is to give your reader informative and valuable content so that they
know you can be trusted and that you know what you’re talking about. Building
trust will take your business a long way when it comes to customers deciding
who to make their purchase from.
A terrestrial form
of this technique helped me in building my business, I received a call from a
local paper asking if I had any insights or opinions to share about subjects
that were relevant to the business I had. I readily gave information and my
thoughts on the matter, and to my shock and amazement, the information I gave
created instant credibility and drew in customers that never would have found
their way to my business on their own.
There is one tactic
that can help you achieve the confidence of article writing and the top
listings with the search engines that you desire. Search engine optimizing will
help the searchers in the world know that what you’re talking about in your
article is exactly what they are looking for. There is some skill required in
learning to do this well, but the long-term rewards from doing so are obvious.
You can attract millions of people to your site by simply using the highly
searched keywords in your particular niche.
Not only do you have
to optimize your content for the search engines, you also need to be aware of
your ratings and how they are affected. One way to increase the ratings and
search engine hits to your site is by having websites with higher rankings link
to yours. This is called a back-link. How you create some good backlinks is by
first, writing an informative article and then second, submitting it to the
higher ranking sites. These can be article submission sites, related business
sites or online magazines (Ezines). If you gather a good number of high-quality
backlinks, you will be one of those high-quality ranks that people so
desperately want to link to.
The ultimate way to
get businesses into the minds of consumers used to be press releases.
Article writing is
basically the same as a press release, only there’s no sales pitch involved.
Consumers are much savvier these days, and a number of people will seek out all
the free information they can get their hands on. By providing free information
with a link to your site with products that relate, you are giving these savvy
consumers what they want, free information, as well as building their faith
that you aren’t in it just to make money.
