Marketing
is a very broad topic that can cover many aspects of advertising, sales, public
relations and promotions. Some people confuse marketing with sales since they
are often used in conjunction with one another. These two things are in fact
quite different from each other. The marketing deals with getting the service
or product into the market, influencing behavior, encouraging sales and
promoting it. Sales, on the other hand, are the actual transactions that result
in the customer receiving your product.
There
have been enormous strides in changing the face of marketing since the
conception of guerrilla marketing introduced by Jay Conrad Levinson more than
20 years ago. The tactics used were then considered quite radical and they are
actually pretty much main stream now. Because of this, there are numerous
messages that bombard consumers in the marketplace on a daily basis; marketers
have to employ creativity in getting their products recognized as it is now
much harder to get noticed.
Without
the mindset of marketing a company is at a huge disadvantage to their
competitors in the business world of today. And being centered on the product
and not the consumer is pretty much a death sentence to any company.
It is
extremely important to know what the expectations of your clients are and then
exceeding them to build a great reputation as a marketer. Paying attention to
the consumers and their needs will keep them coming back time and again. If
they are ignored, they will disappear much faster than you can spend the budget
allocated for marketing in order the try and get them back.
There
are quite a few people who do not understand how important marketing is to the
success of their business and often feel that the marketing staff on their
payroll is just a burden and complete waste of company funds. The fact, though,
is that the marketing efforts of sincere marketers will always find a good
use. Investing in marketing related
activities is sure to reap huge rewards. A well-run campaign can help the
profits of a company soar.
The idea
that marketing is easy, simple and something that anyone can do is simply not
correct and as a business person, it is important to know that marketing is
hugely complicated and takes full attention and dedication and hard work to
accomplish what appears to be so simple. Learning the concepts of marketing
without being able to effectively employ them will only result in
unsatisfactory results. Hiring a marketing agency for devising a marketing
strategy and executing it is a good idea. Or, if you have your own team in
place, you can employ an independent marketing consultant to oversee the
efforts of your marketing department and make sure that they will pan out to
big profits.
Marketing
is quite important to your business and one of the most effective methods in
use today is online article writing. If your goal is to connect with your
customer base and offer products that will suit their needs, it is highly
effective to write about a topic they may need information on and then include
links to your site or your specific products in order to better serve them.
